WhiteRx is a project fully dedicated to visible skin brightening. With novel, next-generation approaches to treatment formulations, as well as immediate-effect prismatic blurring technologies, WhiteRx leads the innovation in the stagnant category of skin brightening. WhiteRx does not use any harmful technologies such as hydroquinone and mercuric salts. Furthermore, WhiteRx avoids the use of alternative technologies that fall very short of delivering visible results. These old-school technologies include kojic acid, vitamin c derivatives, licorice extracts and bearberry extracts. Instead, WhiteRx focuses on advanced peptides and biotechnology solutions to target visible skin brightening in the short and longer terms with continued use.